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10 Ways Big Firms Hurt Themselves Badly On Social Media

Social media marketing can be a global firm’s best friend — or worst enemy. By avoiding these 10 errors, large organizations will get the biggest benefit from their social media activities and avoid a costly downside.
10 Ways Big Firms Hurt Themselves Badly On Social Media1. No ResponseThis is really the cardinal sin. A lack of response to questions and comments is a huge turnoff because it reinforces (or creates) the notion that a large organization is impersonal and uncaring. Lack of response can turn neutral or positive followers into brand antagonists who post negative reviews and social media comments that expend all the social media capital an organization has built.

2. Poor ResponseA similar, but not quite as serious, issue is poor response to questions. What constitutes poor? Typically poor responses are vague, do not address the question, do not provide the correct answer, appear overly bureaucratic and/or overly defensive. Often, poor response issues are rooted in poor trainin…

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