Creating and Sending Newsletter in WordPress (The Ultimate Guide)

Have you been looking for ways to communicate with your site visitors through email marketing using WordPress? In this article, you’ll find out how to create and send newsletter in WordPress – without leaving your WordPress dashboard.

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If you would prefer to watch videos, please watch the full tutorial via the video below

What are Newsletters

A newsletter is a regularly distributed publication that is designed to inform and educate a specific audience on a particular topic or theme. The main aim of a newsletter is to keep subscribers informed by providing them with valuable information, updates, and insights on your website’s subject matter.

Newsletters can be disseminated through various channels, including email, postal mail, or other electronic means.

It should also be noted that; Newsletters contain a combination of text, images, and graphics, and may include links to additional resources or websites.

To make newsletters more effective, it is essential to understand the interests and needs of the target audience. This means tailoring the content to their preferences, such as the format they prefer, the frequency of distribution, and the topics they find most relevant.

To learn more about newsletters, you can check the Wikipedia Newsletter resource.

Best Email Newsletter Platform

Choosing the best email newsletter platform can be overwhelming, given the numerous options available. Below in this article, we will explore some of the best email newsletter platforms on the market.


Mailchimp is a user-friendly platform that is ideal for small to medium-sized businesses. It offers a wide range of features, including customizable templates, automation tools, and robust analytics. There is also a plugin to enable you to integrate newsletter in WordPress.

Constant Contact

Another great option is Constant Contact, which is known for its simplicity and ease of use. It provides a variety of customizable templates, an intuitive drag-and-drop editor, and comprehensive reporting features.


If you are also looking for a more advanced platform, we recommend ConvertKit. This platform is geared towards bloggers, authors, and creators who need powerful automation tools and customizations. It also offers integrations with other popular platforms like Shopify and WordPress.


Finally, AWeber is an excellent choice for those who want a reliable and affordable email newsletter platform. It offers a user-friendly interface, customizable templates, and comprehensive analytics.

When selecting an email newsletter platform, it is essential to consider factors like ease of use, features, pricing, and integrations. By choosing the best email newsletter platform for your needs, you can build strong relationships with your audience and achieve your marketing goals.

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Best Newsletter WordPress Plugin

If you are looking to create a newsletter for your WordPress website, a plugin can make the process much simpler. With so many options available, it can be challenging to choose the best newsletter WordPress plugin for your needs.

Below are some of the top newsletter plugin options you can use to create and send newsletter in WordPress.

Newsletter WordPress Plugin

First on our list is Newsletter, a powerful plugin that provides extensive customization options, including the ability to create custom subscription forms and newsletters. It also offers advanced analytics and integrations with other popular platforms like WooCommerce.


Another great option is MailPoet, a popular newsletter plugin that offers a user-friendly interface and an extensive range of features. With MailPoet, you can create and send newsletters directly from your WordPress dashboard, without needing to use an external service. It also offers a variety of templates and customization options.

For those looking for a free option, we recommend the Email Subscribers & Newsletters plugin. It provides basic newsletter features, including the ability to create and send newsletters, manage subscribers, and track open rates.

When choosing the best newsletter WordPress plugin, it is essential to consider factors like ease of use, customization options, and features. By selecting the right plugin for your needs, you can create and send effective newsletters that engage your audience and drive traffic to your website.

How To Create and Send Newsletter in WordPress

Creating and sending newsletter in WordPress can be an effective way to communicate with your audience and promote your brand. In the final part of this article, we will walk you through the steps involved in creating and sending a newsletter in WordPress.

Step 1: Choose a Newsletter Plugin

The first step is to choose a newsletter plugin that meets your needs. As mentioned earlier, MailPoet, Newsletter, and Email Subscribers & Newsletters are some of the popular options available.

Step 2: Install and Activate the Plugin

Once you have chosen a plugin, install and activate it on your WordPress website. Most plugins will provide step-by-step instructions on how to do this.

Step 3: Create a Newsletter Template

After activating the plugin, you can start creating your newsletter template. Most plugins will provide customizable templates that you can use as a starting point. You can add your branding, images, and content to create a newsletter that reflects your brand.

Step 4: Add Content to Your Newsletter

Next, add your content to the newsletter template. This can include text, images, videos, and links to your website or social media pages.

Step 5: Test Your Newsletter

Before sending your newsletter to your subscribers, it’s essential to test it to ensure it looks and functions as intended. Most plugins will provide a preview or test mode to help you do this.

Step 6: Send Your Newsletter

Once you are satisfied with your newsletter, you can send it to your subscribers. Most newsletter plugins will provide options to send your newsletter immediately or schedule it for a future date and time.

By following these steps, you can create and send effective newsletters that engage your audience and drive traffic to your website. You can also watch the video below for demonstration purposes

Creating and Sending Newsletters in WordPress (Video)


In conclusion, with the right tools and strategies, creating and sending newsletters in WordPress can be an effective way to build your brand and engage your audience. By following the steps outlined in this article, you can start creating and sending newsletter in WordPress that drive traffic, build relationships, and promote your business.

READ ALSO: How To Build an Online Store with WordPress in 7 Steps

About Tunde Sanusi

Tunde Sanusi (Tuham) is a Creative, Web Designer, WordPress Consultant, and Autodidact from the ancient city of Ibadan, Nigeria.
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