We’ve got some news for you: Social media rock!
Maybe you knew this before, but there is a chance that you still underestimated it.
In fact, according to GlobalWebIndex, “The average internet user is now on social media and messaging services for over 2 hours per day. This shows the central role that social is playing in the daily lives of today’s internet users.”
Therefore, you absolutely must use the social media if you want to promote your product, connect with new customers, or improve brand awareness.
However, since so many people are using social media today for their businesses, you need to find the most effective ways to overcome the competition and expand your influence on the market.
Wondering what the best way for that is?
We have prepared the answer for you! So, read on to find out at least six ways to use social media effectively!
6 Ways To Utilize Content On Social Media In The Most Effective Way
1. Keep your audience in mind.
To put it short, there is no point in advertising diapers to people that have no children or advertising essay writing services that can help you come up with cause and effect essay topics to people over the age of 40.
Before you sit down and create a social media strategy for your business, you need to study who your target audience is, what this group of people likes, and what their primary interests are. Fine-tune all of your content to their needs – and voila! Your conversion rates will grow significantly.
2. Keep it short.
No, seriously. If you want to be heard, you must keep it short (it even rhymes!)
Social media is not typically a place where people write long articles. On the contrary, it is a place where they go to find information that is topical and short.
If you want to write long reads, start a blog. Your social media are perfect for visual content like images or videos. Think of content that does not take much effort to deal with. Such content will bring you likes and comments!
3. Remember your goals.
You need to have your business goals in mind at all times. Otherwise, you might lose track when trying to catch up with the latest trends in the niche. So, not to lose track, have a list of your business goals somewhere where you can see them. And every time you think of a good social media post[do’s and don’ts of social media], check how well it fits the big picture and whether it meets the expectations after all.
There is always a risk that trying to catch up with the biggest trends, you will forget about your major goals altogether. And you should be aware of this risk and stay away from it!
4. Choose the right social media.
Depending on the needs of your business, you might want to choose different social media. For instance, Zephoria states that on Facebook, “Age 25 to 34, at 29.7% of users, is the most common age demographic.“
Meanwhile, WordStream reports that “Most Instagram users are between 18-29 years old.”
Check these numbers out and choose the right social media where your target audience is likely to spend time.
5. Post regularly.
Of course, quality goes over quantity and if you cannot produce high-quality pieces regularly, then you should focus on delivering less content but of a better quality. However, the frequency of your posts affects your conversion rates directly. There is no way around it.
Professional recommend creating a content plan ahead of time. This way you won’t need to come up with great ideas the last minute. Instead, you will stick to a well-thought plan you wrote in advance.
6. Stick to the “rule of thirds”.
Your content on social media should not be screaming “me me me”. You need to split all the content into three different groups and post regularly content that refers to all of them.
One-third of all posts should promote your product, services, company, etc. Another one-third should talk about the latest trends in the industry to strengthen your expertise in the field. Meanwhile, the last one-third should answer direct or indirect questions of your potential users.
They say that it is a well-balanced content strategy every marketer should use to attract more likes and shares.
BOTTOM LINE: If you want to be successful these days, you must use the social media. That’s where the people are. So, let your content be tailored to the needs of your clients – and enjoy the great results a wise social media content strategy can bring!
Kevin is a professional educator and a private tutor with over 8 years of experience. He is also a content writer for various blogs about higher education, entertainment, social media & blogging.
During his off time, Kevin enjoys traveling and cooking. Feel free to connect with him on Twitter, LinkedIn & Google+..